POWER FAILURE: The Rise and Fall of an American Icon covers the dramatic rise—and unimaginable fall—of America's most iconic corporation by New York Times bestselling author and pre-eminent financial journalist William D. Cohan.

 No company embodied American ingenuity, innovation, and industrial power more spectacularly and more consistently than the General Electric Company.

 The company embodied both the muscle of American business— entrepreneurial drive, inventiveness, financial legerdemain— and its weaknesses— unchecked egos, grandiosity, hubris, and corruption. The story of GE’s glorious rise and distressing fall is not just the story of a finance powerhouse. It’s a cautionary tale about blind ambition and trying to live up continuously to a flawed corporate mythology.

  In POWER FAILURE, Cohan punctures the myth of GE, exploring in a rich narrative how a once-great company wound up broken and in tatters—and he reminds us that if the mighty GE can disappear after 130 years, the same thing can happen to other seemingly invulnerable corporate nation-states such as Apple, Microsoft and Google.

 A former Wall Street investment banker for 17 years, William D. Cohan is the New York Times bestselling author of The Price of Silence, Money and Power, House of Cards, and The Last Tycoons, which won the 2007 FT/Goldman Sachs Business Book of the Year Award. He also wrote Four Friends: Promising Lives Cut Short and Why Wall Street Matters. He was a longtime special correspondent at Vanity Fair and is a founding partner of Puck, a new digital media venture. He also writes often for the opinion pages of The New York Times and The Financial Times, and he is a writer-at-large for AirMail. Cohan is a graduate of Duke University, the Columbia University School of Journalism, and the Columbia University Graduate School of Business.

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